The Content Factory (Pittsburgh)
We believe that you don't always have to choose between having your cake and eating it, too – we can totally order you another one if you want us to. Often, the better of the two options is both. For instance, we don't just view blogs as vehicles for SEO keywords, we also view them as potential sources of serious PR – and use them as such. We find clever solutions to problems most people don't know exist, and our clients benefit from it.
We learn more from our successes than our failures. The road to effective digital PR campaigns is paved with trial and error, but the fact of the matter is that effective campaigns have a lot more to teach us than their counterparts that are currently languishing in some obscure corner of the Internet. Of course, we also strive to make sure that no mistake goes unnoticed – or made twice.
We think marketing is equal parts artistry and science. When a campaign results in a lot of traffic or sales, we don't celebrate. We do what we can to figure out why it was successful, and then experiment until we're able to replicate the process. The good news is, we're fairly quick studies.
It started off with Kari DePhillips and Joan Barrett: two girls and a dream. Now, The Content Factory is officially a successful digital PR agency – we have the placement to prove it, and our team writes thousands of pages of web content for our clients each year. We're committed to working smarter and harder for our clients, because we know that's what it takes to succeed in today's hyper competitive marketplace.
We're as awesome as we say we are – but that's only because we hold ourselves to ridiculously high standards. Our clients demand nothing less, and we're happy to deliver.